Clothing jumpsuit standing in rows of Retractable Banner Stand from around the world who hang around in the narrow corridor, stop, shuttle, between people of different colors in Mandarin, Cantonese, English, Korean, Japanese bargain, people of different ages come here, Amoy was fit to go trendy clothes, it was to dig the gold pours, it was this piece of clothing in the sea drowned their own business of sailing.
Since the 1990s became the first clothing province, the “Guangdong” clothing marketed around the world, whether it is clothing production or export volume ranking first in the country. Guangdong has more than 30,000 garment companies, forming a 26 garment characteristics of industrial clusters, the number of firms, clothing varieties, that most of the industry chain is the best. Guangzhou has the most mature of the country’s largest garment wholesale market, local traders gathered here. Now, these markets are standing to the left or right away at the crossroads, faced with higher costs, more low-profit, provincial counterparts attack, foreign trade continued to slide, the impact of e-commerce, to Whitehorse, thirteen line, Shahe, Guangzhou clothing wholesale market, represented by the traditional clothing wholesale business district got hit.
Southland in July was very hot, intolerable heat, liu the Thirteen wholesale clothing stalls sublet to others, with families to travel to the north. “Five years, and was busy all day orders, goods in time, that time did not this year, businesses have suffered, while the child was out of the summer holidays with the family to avoid the summer.” Wholesale clothing each year in June and July are the off-season, take advantage of the off-season a good rest, a few months after coming out again when the season is a good choice.
Zhengzhou, Henan Li from the train station day and night, a half-hour late train, the station was already noon, and his eyes sleepy and hungry, he followed the waves to the crowd outside the station go, is the intention to find a meal, he looked up and saw the wholesale market across the road with signs of Retractable Banneris well-known wholesale market, immediately to the spirit, from mobile stalls to buy a bottle of mineral water and ate some durian cake into the mall. White horse, one horse, Pegasus, let him turn a little dizzy, feeling “Guangzhou is a beautiful dress” and I found that seems to be in the wrong place, where the price too high, not for his open house next to the university for the poor student store.
The shop in Shanghai Huaihai Road in Whitehorse and the Department of the United States quietly set up several groups of goods, in her view, clothing wholesale market in Guangzhou than in Shanghai and Hangzhou, wholesale clothes, really cheap and poor quality. Studied fashion design for quiet version of the type of clothes, fabrics and workmanship requirements are very high, high prices mean high profits, the studio designer from Hong Kong approved the $ 300 back a clothes shop selling 800-1500 yuan . “As long as the clothes is good, some customers do not care about money.”
Open shop in Taobao Xiaoting Guangzhou girl arrived with her husband early in the morning and Thirteen, to find a few familiar stalls took a few packs of T-shirts, small shirt and skirt, “This is to replenishment , to get much, because the summer to the past, a season immediately. “Xiaoting at age 25, five years on the Internet to sell clothes, customer requirements are mostly the quality of life but do not want to spend too much money, peers, Thirteen hundred dollars on office clothes are her main sources.
Different from other regions of the wholesale market, whether it is the White Horse as a leader of the Liuhua district belonged to the 13th row, River district, the wholesale market behind almost every stall has its own production line, whether in their own factory to do or find a plant processing, and are guaranteed to Guangzhou clothing at a rapid pace in all corners of the world.
In the fashion field, is the time to fight the so-called popular, time is money. “Europe and the world’s fashion look, with Europe and Hong Kong and Macao, Guangdong and Hong Kong and Macao to see the country look Guangdong Guangdong from Hong Kong and Macao close, costume design is easy access to information, many companies do is help the processing of international brands, international next year on what products to be popular, Guangdong Enterprises can feel earlier than the market. “Tang Min, vice president of Guangdong Garment Association (blog, microblogging), believes that popular overseas garment industry in Guangdong fabrics, the fastest response style, and from here spread to the country, and garment industry in Guangdong and some information on Fashion and the reaction cycle is significantly higher than domestic counterparts in the garment industry is well developed, such as Tokyo, Japan, China and Hong Kong.
Shipment of the production cycle how long? Sharon presented, depending on supply, and if only the picture, the light version will do like 6 days. Just provide a sample version, the speed is much faster, according to the fabric, structure, ease of long or short cycle, doing the fastest may be knitted T-shirt, a flower on the line as long as India, one day can be completed. If the shirt or skirt, 2 to 6 days, make sweaters and leather, the time required for longer. Designer in the garment factory for Song told reporters that some plants may ask where are you selling? White Horse for more than four-fifth floor, above the third floor of Thirteen, and River is not one grade, processing pay based on price and location “work appropriate”, such as with a suit, even if the same material, according to normal standards thirty-four days can make, but if you want a very acute, the lining of the child’s place is not lined, two-place with the use of the single, 10-pin parts car car six-pin, so one day be able to do it , saving time, saving labor, a lot of cost savings, but the quality of clothes can be imagined.
Sample version of the garment production cycle has a significant role, not only holds the garments produced the time, these clothes will also determine whether to join the popular army, lead to more orders. Thus, whenever a seasonal trend represented a good layout out of stalls staff will more than eye, because there will be loaded into the pack off over the copy edition of the peer, Thirteen copy Whitehorse, Shahe copy thirteen line, after the copy to get the factory to do the kind of clothing, then mass production, as many as 56 days, ranging from two to three days on the market there have been similar in mass imitation goods. Reporters visited the white horse and one horse in the market, some stalls obvious sense of fashion design firm with a camera into the reporter refused, be sure to go off the camera to see the clothes. Liu also said that the boss hated Shahe Thirteen people, “they used a copy, the same section of the T-shirts, we sell 40 (million), he sold 20 (million), will attract a majority of people in the past.” . There are some special people who roasted, for example, some white horse owner Thirteen low-cost of getting goods from the white horse with two or three times the wholesale price. Similarly, there are Thirteen of getting goods from the River.
As the Guangzhou higher labor costs and rent, so the clothing factories are generally located in Yangjiang, Zhongshan, Dongguan, Shantou, Guangxi and even much cheaper. Selection process in these areas than in Guangzhou, the cost of processing each piece of clothing to low 6-7 dollars.
Now the high stall rental cost has become the largest operator, second floor Thirteen more than 1 meter wide stalls four or five million monthly rent will more than double the couple of years ago. Rent the second floor of a white horse is generally higher than other wholesale market, five or six million a month or even ten million, a true cost of land.
Informed sources, these stalls in the market as early as the early days it was many layers of Wenzhou as buy, and then sublet to make clothing business, though this mall management office will be limited, but some investors will hold up the facade to hang clothes, waiting for the right opportunity to sell. Many stalls are to be turned a few hands, sublease fee of up to four or five million white horse stalls and even a good position over hundreds of million of sublease fee, but first-hand about 2,000 yuan to succeed monthly .
Reporters from several major investment at the wholesale market and the surrounding real estate agent learned that, like the White Horse, the Department of the United States, Thirteen other such distinctive features, supporting the wholesale markets mature little vacant stalls, like the financial crisis of 2008 and this year general downturn in business case, it is only the loss rate will lead to the operators, changing hands frequently, long-term stability of probably only three or four percent, the rest are all iron barracks for soldiers. If the contract expires do not want to continue to do so need to transfer, often clearing the field today, tomorrow, the new renovation began. Mr. Chen was the mouth of the 13th line of security that will have an office to be transferred as soon as contact with each other, just as he and his family of five minutes to discuss the details of the others have been robbed before.
July 30, with the flow spending garment district of Guangzhou International Trade and Exhibition Centre (FTC) large-scale investment. Promotion noon, a staff member at the investment, “said the remaining pavement is running out, women only 6 second floor there is a small museum shop.” FTC will be a different from the traditional wholesale shopping platform for trade exhibition, a display area standing full of Retractable Banners in Hall has been the brand Gucci, brother brother, Yi Lin brands contract settled, Hall 3 will be built a year in and year T-Taiwan show, women’s and men’s fashion district pavement area is generally 30-40 square meters, to be settled 9-year right to buy a one-time, and location by floor price per square meter from 24,000 to 38,000 yuan range, the first two years rent-free From the third year began charging rent of $ 170-230 per square meter. Compared with the surrounding mature shopping malls, the price is very tempting. But “come” and believe that the novice business or investment, would prefer a high rent mall do not mature into a low-rent New mall, new shopping centers generally have higher vacancy rates, traffic is small, although it is difficult to return to the low rents, But after all, is the amount of running to do wholesale, if the investment is another matter.
Guangzhou clothing wholesale ring circulating this statement, “not as good as fried shop selling clothes.” Land prices stimulate commercial property rental prices have soared, the professional market apparel brand tenants increasing operating costs, profits shrink. The interests of solidarity with the tenants of the clothing market operators, but also consider the addition of new added value for tenants to consolidate the leasing relationship.
Whether it is copied version, roasted or fried shop, although these shrewd businessmen to bring quick and huge returns, and looks very prosperous clothing wholesale market in Guangzhou, but the resulting homogenization of the lack of competition and branding in the future or let it fall into the quagmire.
“This year profits fell badly, that is, about half of previous years.” Ms. Liu has done a very good cost control, she has a complete production line of jeans, her own weaving plant, washing plant , garment industry and their stalls, in addition to raw materials, yarn and accessories need to purchase some accessories, but she does not need other people in the various production processes and of benefit. Each costs between $ 10-20, wholesale short paragraph 50-60 yuan, a long section of 60-70 yuan. Business is good, in the season, made three or four containers per day and nearly 100,000 pairs of jeans. Today, as the good old days are gone.
Reporters Guangdong Customs inspection data found that since August, 2010, as cotton prices and the appreciation of the renminbi two factors, Guangdong garment exports continued to shrink the size of only 1-2 months of this year, the sharp rise in clothing imports and exports, industry analysis, two months of export growth is thanks to the gift of Christmas and New Year, and do not represent long-term trend of foreign trade clothing.
Outside the one-on-quality and highly demanding, especially Japanese customers, a boss picked up a 3000 Japanese customer orders for clothing, the final piece by piece by the Japanese customers carefully examined, leaving only twenty-three fully qualified clothes, the rest All returned, with heavy losses.
Guangzhou clothing wholesale ring, there are several enviable example, such as brother brother, Leah, and the pure song, these big brands have stores and counters throughout the north and south, and they are started from a small stall of. Ten years ago, a song by Leah designers with “one hundred cloth” (tattered rag) put together the skirt to get a design award, from the “big splash.” Liu and other Lord of the clothes have dreamed of friends to do their own brand, to open their own stores throughout the country, but in reality tend to discourage.
“Business is to profit! Factory management do not spend too much good time management, low cost, high efficiency, output is also high. Engage in their own brand of no experience, spend big, big risk and now to the international clothing brand processing, very good earnings, beginning of year can be calculated how much. “a business owner think so.
Some employers also said: “From these the enterprise’s own situation, not to fight the brand but may be more appropriate. Do processing enterprises in fact, been slowly building its own brand, maintain old customers signing new customers, brand enterprises are the requirements for processing a credit, this brand is the accumulation of long-term cooperation, not to promote the formation of the business. ”
The end of July, when reporters visited the wholesale market, the stalls and shop discount clothes hung in front, prices are very attractive. In early August, when the reporter again visited the mall, find discounts is not so strong, and a few fall and winter clothes shelves, most stalls are placed before the fall and winter clothing order to publicize the brand with Retractable Banner Stands and Teardrop Banner. One white horse and small horse stalls close fitting, cargo storage areas with many idle pull trucks, each floor only a few pulled a shipment of two black people walking around wrapped, it is only in the off-season will scene appears.
Some mall entrances with Feather Banner Flags warning to protect “intellectual property, encourage innovation,” the banners. For the wholesale market situation, general manager of White Horse Clothing Market Co., Ltd. Cheng Jiuzhou have their own ideas. Currently, the secondary market of clothing for many business users, the brand awareness as people, “sold bulk batches hybrid” has become increasingly difficult to adapt to today’s consumer appetite, how the number of complicated clothing market to select the most The brand with sales prospects are the most important issue urgent solution. In response to this demand, clothing wholesale market to upgrade is imminent. “Doing household management levels, those who support a network system in the country’s brand, regional brand to promote the brand to enter the country, out of some of the roasted seeds and nuts, the lack of strength of the business.” Cheng Jiuzhou said the final number of tenants, buyers are likely to flow slightly reduced, but “we need is a valid flow, and built the brand to join and Development Center, a brand incubator.”
In addition to stagnation in brand building, capital operation in Guangzhou clothing companies fall behind peers outside the province. To this end, Guangdong Clothing Industry Association and the International Investment Advisory Co., than the blue set up jointly by a special body – Guangdong garment enterprises Service Alliance of capital operation, boost venture capital operation. Chinese clothing (000,902, stock it) Association Executive Vice President Jiang Heng Jie had predicted, the garment industry in the future, “fission” and “fusion” in the transformation pattern: “crack” refers to the market, the industry is further broken down; “poly” refers to the capital, resources, and further to the advantage of corporate gathering.